Dell & MTV – Amplichoir
Description
The brief was to promote Dell's sponsorship of the MTV Europe Music Awards 2009 by creating the biggest user-generated online choir in the world.
Amplichoir was built to be distributed across any digital or social space and was designed to organise and output content suitable for high-resolution broadcast, digital outdoor, print and the web. We used this content to create online media and digital display screens in and around the European Music Awards
